What does Sales 2.0 mean? 1


Sales 2.0

Sales 2.0 is quite simply the idea of complementing traditional, proven sales practices with modern technology. Sales 2.0 is not one specific thing but rather a state of mind; a way of thinking progressively.

Successful selling means staying on top of your game and selling smarter – and that’s the case whether you’re an individual salesperson or a business.  Either an individual or a business can adopt and apply Sales 2.0 ideas.

 So let’s break this down and see how Sales Automation works for an individual salesperson.

A Sales 2.0 individual is socially savvy, mobile-y connected and technology- oriented. Some examples of practices that this type of salesperson may adopt include:

  • Using a CRM system’s mobile app so customer data is always accessible
  • Making a connection on Linkedin after meeting a new contact
  • Applying sales automation tools to speed up mundane processes such as logging calls and cold calling

How does Sales Automation ‘done right’ impact a sales organization?

Enormously. When a sales organization blends technology with the right sales tools, the sales people increase productivity and accelerate time to revenue – which directly impacts company profits and growth.

Success for Salespeople

Salespeople that get Sales 2.0, interestingly enough, find that they get a lot more “day” out of their time and become much more efficient and competitive – and interestingly have no problem with user adoption because they see the immediate results.


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One thought on “What does Sales 2.0 mean?

  • Joe Bleckley

    I like that this is put in plain terms. People throw around these buzz words and I honestly wonder if they know what they actuall mean. I think I’d consider myself at a Sales 1.5 level but I now have some ideas to take me the extra .5!