Sales 2.0

Sales 2.0 is quite simply the idea of complementing traditional, proven sales practices with modern technology. Sales 2.0 is not one specific thing but rather a state of mind; a way of thinking progressively.

Successful selling means staying on top of your game and selling smarter – and that’s the case whether you’re an individual salesperson or a business.  Either an individual or a business can adopt and apply Sales 2.0 ideas.

 So let’s break this down and see how Sales Automation works for an individual salesperson.

A Sales 2.0 individual is socially savvy, mobile-y connected and technology- oriented. Some examples of practices that this type of salesperson may adopt include:

  • Using a CRM system’s mobile app so customer data is always accessible
  • Making a connection on Linkedin after meeting a new contact
  • Applying sales automation tools to speed up mundane processes such as logging calls and cold calling

How does Sales Automation ‘done right’ impact a sales organization?

Enormously. When a sales organization blends technology with the right sales tools, the sales people increase productivity and accelerate time to revenue – which directly impacts company profits and growth.

Success for Salespeople

Salespeople that get Sales 2.0, interestingly enough, find that they get a lot more “day” out of their time and become much more efficient and competitive – and interestingly have no problem with user adoption because they see the immediate results.

Written by Frank E. Paterno

Frank E. Paterno is the VP of Marketing at Intelliverse and an avid foodie, wine lover and traveler.

This article has 1 comments

  1. Joe Bleckley Reply

    I like that this is put in plain terms. People throw around these buzz words and I honestly wonder if they know what they actuall mean. I think I’d consider myself at a Sales 1.5 level but I now have some ideas to take me the extra .5!

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