Sales 2.0 is quite simply the idea of complementing traditional, proven sales practices with modern technology. Sales 2.0 is not one specific thing but rather a state of mind; a way of thinking progressively.
Successful selling means staying on top of your game and selling smarter – and that’s the case whether you’re an individual salesperson or a business. Either an individual or a business can adopt and apply Sales 2.0 ideas.
So let’s break this down and see how Sales Automation works for an individual salesperson.
A Sales 2.0 individual is socially savvy, mobile-y connected and technology- oriented. Some examples of practices that this type of salesperson may adopt include:
- Using a CRM system’s mobile app so customer data is always accessible
- Making a connection on Linkedin after meeting a new contact
- Applying sales automation tools to speed up mundane processes such as logging calls and cold calling
How does Sales Automation ‘done right’ impact a sales organization?
Enormously. When a sales organization blends technology with the right sales tools, the sales people increase productivity and accelerate time to revenue – which directly impacts company profits and growth.
Success for Salespeople
Salespeople that get Sales 2.0, interestingly enough, find that they get a lot more “day” out of their time and become much more efficient and competitive – and interestingly have no problem with user adoption because they see the immediate results.